Love Me Hug Me
139 Wooster St, New York, NY 10012
To increase public awareness of Alzheimer’s disease, the newest memorable & immersive pop-up exhibition "Love Me Hug Me", is opening in New York City. The exhibition features a love story of a couple whose memories of love are gradually stolen by Alzheimer’s disease. The goal is to encourage visitors to cherish the present and seize the memorial moment. The scenes in the exhibition emphasize the issues of Alzheimer’s disease upon the young generation in an immersive way.
Love Me Hug Me presents 7 rooms across over 2,500 square feet space. At the start of the exhibition, participants begin their journey sitting in Memory Theater to watch a short love film about Modesto and Lolis (the male and female character of the exhibit), then they departure from Memento Terminal, play in the Twisted Playground, travel through Pink Station or immersed in Secret Galaxy, find peace in Fading Zone and finally stop at Love Crossroad.
The founder Elaine Hong drew inspiration for this pop-up exhibition from her grandparents’ love story and the movie Wrinkles. "Alzheimer's disease is close to our life and it's not a disaster." as Hong explained, "Love is the best medicine for any sickness. I hope all participants will care more about Alzheimer's disease group after visiting the exhibition."
This pop-up is sponsored by the fashion boutique which under the same name: Love Me Hug Me.